Pixar: Designing Digital Delight

The first thing viewers of Rataouille will notice is how subtle the animation is. Despite the realistic appearance, everything from our lovable rodent hero to the shiny pots and pans of the gourmet kitchen is computer-generated. It could only be the work of one company: Pixar Studios, the leader in digital animation.

Pixar began as a division of LucasFilm, owned by George Lucas, the director of Star Wars. During the 1980s, Pixar's designers spent thousands of hours in the studio, breaking new ground for digital animation. They worked on special effects for movies such as Star Trek and Young Sherlock Holmes. The creative genius behind Pixar has been director and animator John Lasseter.From day one, Lasseter focused on quality, hiring only the best animators and shooting for nothing short of perfection. Apple founder Steve Jobs believed in Pixar's potential and purchased the company in 1986.

Originally, Jobs wanted to steer the company in the direction of graphics handware development. When this attempt failed, Pixar found itself on the brink of bankruptcy and had to rely on its a animation department to pay the bills. After years of making animated commercials for LiveSavers, Tropicana and Listerine, Pixar's big break finally arrived.

Pixar's commercials caught the eye of Disney, which teamped up with the small company to create the full-length animated film Toy Story. Pixar's years of research and knowledge were finally put to the test, and the result were amazing. The film was a huge hit worldwide. Pixar followed this up by releasing seven additional films, including Finding Nemo and The Incredibles, both of which received critical acclaim and box office success.

One of the tradmarks of a Pixar film is its meticulous attention to detail. Lesseter believes that "Every movement in an animated scene must have a reason for being" For example, the team at Pixar spent mouths observing sea life before they began drawing the rough sketches for Finding Nemo.

Pixar also knows that fancy animation alone is not enough to create a great movie. Lasseter thinks the growth of the main characters is equally important. In Cars, for example, we watch the hero, Lightning McQueen, change from an arrogant rookie race car into a compassionate hero who cares for others.

Pixar's future looks bright. There are already plans in the works for Pixar's next release, a story about a robot named Wall-E. With its innovative graphics technology and superb attention to story development and details, Pixar is sure to take us into many more previously unimaginable fantasy worlds.

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summary:

Pixar's animation is great so that many kids like to see their movies. Pixar not only designs the beautiful animation but imagines what the story need to act. He concentrates on their work. His ability has been admired by many movies. Therefore, many people like his film very much. However, he works hard to make the animation and combine with the story. It's really important to get together between the story and the animation. Because Pixar's work hard to make people see the terrific movie.

thinking:

I like Rotatouille very much. The story said a rat which can cook very well. It helps a boy who work on a tasty restaurant. Therefore, the boy who was teached by a rat cooked very well. I admire the Pixar who can make the animation beautiful. When I finished his movie, I always have a nice day. I suggest people to see his movie. You can find how special the animation is.